Shrinking Magnum ice creams. Is it really to make you healthier?

Unilever say that they’re shrinking the size of their Magnum ice creams to enable customers to make “healthier choices”.

Their “ice cream marketing director”, Noel Clarke, stated..

We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.

My arse. Tell the truth Unilever.

We’re shrinking them but keeping the price the same so that we can screw more money out of you.