Tag Archive for creme egg

Cadbury might think they’re clever. It’s not working…

People call it “negative advertising”. It’s basically the practice of purposefully changing the ingredients or recipe of a product, annoying all your customers, then – some weeks or months later – re-introducing the older recipe and seeing your sales rocket. However, after Kraft bought the hugely loved British institution that is Cadbury, they’ve altered employee benefits, sacked staff, reduced the… Read more →