People call it “negative advertising”. It’s basically the practice of purposefully changing the ingredients or recipe of a product, annoying all your customers, then – some weeks or months later – re-introducing the older recipe and seeing your sales rocket.
However, after Kraft bought the hugely loved British institution that is Cadbury, they’ve altered employee benefits, sacked staff, reduced the size of chocolate bars, changed the shape of products and altered the chocolate of their Creme Egge.
So, when they’re advertising on Twitter, they don’t get a great deal of positive feedback. In fact, it’s pretty much negative throughout. Here’s the responses so far. There’s a bit of colourful language…
(Click for massive version)