So, you’re an Apple software engineer on a night out. You have the next iPhone in your pocket. No-one has seen it before so Apple have cleverly disguised it as an iPhone 3GS. You go to a bar. You get too drunk. You lose the phone..
http://gizmodo.com/5520438/how-apple-lost-the-next-iphone
Weeks later, the phone turns up on gizmodo and it’s pictured .. lots..
http://gizmodo.com/5520155/gal-1//gallery/2
Apple get angry, say, “Give us the ruddy thing back”
http://gizmodo.com/5520479/a-letter-apple-wants-its-secret-iphone-back
Damage is done. It’s all over news sites..
http://news.bbc.co.uk/newsbeat/hi/technology/newsid_10080000/newsid_10083400/10083480.stm